Don’t Drink or Take Drugs Before Driving – reminds drivers that driving after using alcohol or drugs is risky behaviour that could lead to serious consequences, even when used in moderation.” Find more from Société de l’assurance automobile du Québec (Canada, December 2020) Friends, family members, and colleagues can play an important role by intervening in order to make sure that someone close to them does not drive while impaired. Phase One featured six ‘Pint Block’ films showing mates using inventive and surreal ways to intervene, with the message that a mate doesn’t let a mate drink drive. Alcohol and pregnancy. campaign is run by the Department for Transport. The Plan B drink driving campaign began in August 2012. Driving after drinking is deadly. Drunk drivers face jail time when they're caught, and the financial impact is devastating. The radio presenters will also front videos for Kiss FM’s social media channels, with its audience almost a third more likely than the average person to enjoy a night out in a pub. The Maritime and Coastguard Agency is also promoting its cold water shock film, which delivers a hard-hitting message designed to make people think twice before entering the water. Calling out a mate who’s about to drink and drive doesn’t have to be hard, but sometimes it can be delicate. See more ideas about dont drink and drive, driving, creative advertising. All bad.This festive season, if your mates are planning on drinking then driving, call them out and help them get home safe. There are strict alcohol limits for UK drivers: In England, Wales and Northern Ireland, the legal alcohol limit for drivers is: In Scotland (from 5 December 2014), the legal alcohol limit for drivers is lower at: There are strict penalties if you are convicted of drink driving, including: However, this list does not reflect the everyday consequences of being caught drink driving which can include: We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film. “Drink Drive Death” is a 55 second long video launched by a Thai businessman in a bid to raise public awareness on the dangers of drink driving heading into the holiday period. The Cost of Drinking and Driving. Police forces are running targeted operations across the country to enforce the law on drink and drug driving: you can face an unlimited fine, disqualification for driving, and a long prison sentence. our audience beginning to get back on the road to meet up with friends, the videos feature, legendary football commentator Jonathan Pearce, tackling mobile phone distraction, speeding and drink driving target, on Christmas drink drive campaign uses friends’ influence to help save lives, Christmas drink drive campaign uses friends’ influence to help save lives. THINK! This implies that … And if one of these opens up the ‘hard conversation’ with your mate about not drink driving, then that’s a win.”, Find more from Queensland Government (Australia, December 2020). #Drink driving; #Christmas; #Night out; #Audio; #Image; #Video; Pink Kittens. Protect People Who Are Intoxicated – The safety campaign on drunk driving awareness suggests that “Friends Don’t Let Other Friends Drive Drunk”. Which is… Skip to content. Even a small amount of alcohol or drugs in your system can affect your ability to drive safely – don’t let your friends and family pay the price. has also teamed up with a number of partners including Arriva Buses, which is offering free bus journeys to either home or work the morning after a night out, and Budweiser, which is launching a new alcohol-free beer to coincide with the campaign. View, download and share Pint Block illustrations. has launched a new series of social films in response to easing of Covid-19 restrictions and high-risk young male drivers returning to busier roads. to reduce drink driving. Launched on 30 […] See more. Me and Melv grew up together, we look out for each other and we want to spread the word to our listeners to do the same. National Police Chiefs’ Council Lead for Roads Policing, Chief Constable Anthony Bangham said: Every year police forces deal with cases of drink or drug driving that directly result in families facing Christmas without loves ones. So if you’re driving, it’s better to have none for the road. Illustrations will also be promoted on social media alongside our six Pint Block videos, aligned with culturally and seasonally relevant moments for our target audience. This site uses Akismet to reduce spam. With practical options to avoid drink driving, Plan B takes a positive approach designed to engage the community about making alternative arrangements to get home after a night out. The ‘Moment of Doubt’ drink drive TV ad was recognised by 78 per cent of respondents. If you're convicted of drink driving here's what you could stand to lose: You'll be banned from driving for at least a year . We’re specifically calling for mates to intervene and stop their mates when they are tempted to drink driving. key road safety messages on speeding, drink, and mobiles. You could lose your job. Eighty-one per cent of respondents recalled seeing or hearing something in any of the campaign sources for the Christmas Drink Drive campaign. The campaign emphasises that police mobile random … aged 17-24 are four times more likely to be killed or seriously injured. Network Rail, British Transport Police and Rail Safety Standards Board will also be launching an alcohol awareness campaign next week reminding the public to “keep a clear head” when they are around the railway. Drinking and Driving Awareness Campaign (DDAC) has 808 members. The campaign is designed to shine a light on the issue and we want to help us much as we can to stop people making the wrong decision. A driver’s friends and family are part of the solution when it comes to drinking and driving. Yet it still continues to happen across the United States. The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding. The Wimbledon campaign went out on our social media during Wimbledon to encourage people day drinking to plan a safe trip home and to discourage drink driving. So we are calling on them to stop potential drink drivers from getting behind the wheel and risking tragedy this Christmas. However, enforcement alone is not adequate. LADbible will also be creating videos for its social media channel. Drinkaware is running another burst of our flagship campaign Drink Free Days which targets midlife drinkers aged 45-64 who are drinking routinely in the home and over the low risk drinking guidelines. Empower the people your campaign reaches to make good choices and act responsibly when celebrating this season with PSA’s awareness solutions, materials, and giveaway items. It is about making positive choices to get home safely after a night out, highlighting that driving is not an option. 1.1.1 Drink Drive Campaign background The „Personal Consequences‟ drink drive campaign launched in July 2007, and used a variety of communication activities to try to persuade drivers to avoid drinking and driving, including TV, cinema, radio, press/poster, online and in-pub advertising. Approximately one-third of all traffic crash fatalities in the United States involve drunk drivers (with BACs of .08 g/dL or higher). Our ‘Pint Block’ films encourage young men to intervene to stop a mate drinking before they drive. Which is why we’ve created the three tools below. An average of 70 people per day were seriously injured (25,511) in 2018 – all of whom would have required hospital treatment. Our emoji road safety campaign uses emojis to raises awareness about the dangers of drink driving, drug driving, not wearing a seat belt and using a mobile phone when driving. Dont Drink And Drive Very Well Campaign Forget Alcohol The Unit Wellness Night Drinks. We feel we owe it to our audience to share such an important message. Our campaign is calling on friends to do what they do best – look out for each other. Male drivers aged 17-24 are over-represented in drink drive related accidents. an endorsement on your licence for 11 years, trouble getting in to countries like the USA. Media campaigns also have a role to play, particularly by amplifying drivers’ perceptions of enforcement levels and to influence long-term public attitudes. Young men are heavily over-represented in drink drive related accidents. The illustrations will be promoted with a strong focus on out-of-home advertising in sports club changing rooms, bars and pubs – all locations where our target audience spend time with their mates. Wee said it is not just about enforcement with better techniques and procedures, but rather the whole ecosystem such as penalties, awareness, and alternatives to driving oneself when drunk, which must work in tandem. Drinkaware urging adults to mind their mental health during Alcohol Awareness Week 2020 16 Nov 2020 Drinkaware, the national charity working to prevent and reduce alcohol misuse in Ireland, is urging people to mind their mental health during Alcohol Awareness Week (16-22 Nov). The way alcohol affects you depends on: your weight, age, sex and metabolism (the rate your body uses energy), the type and amount of alcohol you’re drinking. That’s why MADD supports high-visibility law enforcement efforts. In the longer term, drinking less will reduce your risk of a number of serious health issues. “The 2020 campaign – No One Wants That for the Holidays. But even so there are still some drivers who are willing to take the risk. BY JERRY CHOONG. Slow Down, Move Over and Give Space improves the safety of emergency services personnel, tow truck operators and breakdown assistance providers working on the road, as well as the people they are helping. Cutting back on alcohol can have positive effects often within just a few days. The campaign materials can be viewed or downloaded below. Tell your friends not to drink drive this festive period – says latest THINK! You can access and download our 60 Pint Block illustrations here or repost the illustrations from our Instagram page . campaigns. Change ). 35 microgrammes of alcohol per 100 millilitres of breath, 80 milligrammes of alcohol in 100 millilitres of blood, 107 milligrammes of alcohol per 100 millilitres of urine, 22 microgrammes of alcohol per 100 millilitres of breath, 50 milligrammes of alcohol in 100 millilitres of blood. Change ), You are commenting using your Google account. Virtual Run, Ramble or Roll for Recovery. This holiday season is the perfect time to ramp up your drunk and drugged driving prevention awareness campaign. On average, a DUI can set you back $10,000 in attorney’s fees, fines, court costs, lost time at work, higher insurance rates, car towing, and more. Change ), You are commenting using your Facebook account. For Phase Two, we’ve worked with ten illustrators to bring 60 new Pint Blocks to life – one for each of the young drivers who, on average, is killed or seriously injured each month while found to be driving over the legal alcohol limit. Why drinking less can benefit you. copyright © 2021, high-risk young male drivers returning to busier roads. With the right information, tips, and materials, you’ll be ready to get the word out about safe driving. The RSA ran a joint campaign with the Commission for Taxi Regulation in 2008, 2009 and 2010 to highlight the dangers of drink driving and the need to make alternative plans if socializing. prioritising those at highest risk on the road. Of these, a significant percentage are young men who end up in the water as they make their way home. They’re also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable. One of the most visible ways that law enforcement has chosen to educate the public on drunken driving has been through DUI checkpoints throughout the year. The SAAQ’s 2017 drinking and driving campaign has for message “Help save the magic of the holidays. Rickie will always be there for me on a night out and vice versa. ( Log Out /  Crown Our 60 illustrations range from simple ideas like distracting your mate to steal his pint, to more surreal Pint Blocks including hypnosis, zombie hands, and opening a black hole to swallow your mate’s drink! has teamed up with Kiss FM duo Rickie and Melvin, who will be urging young adults to encourage their friends not to get behind the wheel after drinking. This includes sobriety checkpoints, which can reduce drunk driving deaths by 20%. Search by keyword . Specifically the public were advised to book a taxi, hackney or mini bus and to leave the keys at home. Festive drink-drive awareness campaign launched in Edinburgh. See more ideas about Dont drink and drive, Creative advertising, Drunk driving. Themes: Themes: Moments: Moments: Formats: Formats: Mates matter. Police forces across England and Wales are also taking part in enforcement action throughout December and on January 1. You can also see and download our six Pint Block films on this website. … The organisations will also be targeting Christmas revellers at the busiest railway stations as well as in pubs and clubs located near railways stations and level crossings. Dec 7, 2016 - Explore Tay's board "Drink Driving Campaigns" on Pinterest. More energy and money. A sound night’s sleep. Drink-driving 2014 Christmas campaign: Fifty years of warning films. December 7, 2020 10:50 a.m. During this holiday season, staff with the Roseburg Police are teaming up with the U.S. Department of Transportation’s National Highway Traffic Safety Administration for the national Buzzed Driving is Drunk Driving highway awareness campaign to keep impaired drivers off the road. “Eating Christmas fruit-mince pies for breakfast? THINK! Young males aged 17-24 are four times more likely to be killed or seriously injured compared to car drivers aged 25 and over. Bottom line: strong drunk driving enforcement is one of the strongest deterrents, preventing people from committing the crime. We’ve created 3 videos in collaboration with SPORTbible highlighting the importance of safe behaviours behind the wheel as young drivers return to the road. To watch the videos, click on the icons below. It is not possible to say how much alcohol you can drink and stay below the limit. The Plan B drink driving campaign is about making positive choices to get home safely after a night out, reinforcing the safety message that if you are having a few drinks, driving is not an option. Transport minister: New awareness campaign against drink driving in works. Friends, colleagues and family members can positively influence those around them. Our aim is to provide our customers and the wider public with a much clearer understanding of the true dangers involved with mixing alcohol and driving, as well as explaining in detail the limits, the laws, and the effects that alcohol can have on the body. Phase Two of the Pint Block campaign continues to form part of our ‘Always On’ communications approach, which targets young men via the moments and channels that are most relevant to them. This group is made for the purpose of spreading awareness about drinking and driving. Alcohol and breastfeeding. Running on social media and online video, the campaign is part of our ongoing Mates Matter strategy – which looks to reduce risky driving behaviour by getting young men to have each other’s backs and challenge perceptions about what it means to be a good driver. Drink driving awareness is something that needs to be out in front at all times. 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